The F-Series provides an excellent case study for a project of this kind. Ford's line of pickup trucks existed for 75 years and the F-150 is currently the most popular vehicle in the country. With a longitudinal study like that and a storied history of success, how could this project focus on another vehicle or even brand? Simple answer, you can't. The F-150 (and its predecessors) are a core piece of the American automotive story and I hope they will continue to be as the world moves away from internal combustion and towards electrification.